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This web site spaner.com had the following in the site, "Nothing happens until people understand your story." Our analyzers saw that the website stated " If people dont know your story, why would they buy anything from you? A number of years ago, my then young son asked me what I do for a living." The Website also said " Without thinking I told him we tell stories. But telling a story and getting people to buy are two different things. Because it helps build sales rather than just awareness. Next page - read on. Ldquo;You cant market to people who dont want to be marketed to. Who said designing a logo was easy?." The website's header had conversion marketing as the most important optimized keyword. It is followed by finding sales leads, lead generation, and converting leads to sales which isn't as ranked as highly as conversion marketing. The next words spaner.com used was marketing. marketing communications was included but could not be understood by web engines.